Reflections on My Professional Journey – Vitor Caetano

 Throughout my career, one of the most valuable skills I’ve developed is the ability to analyze markets with a sharp eye for trends and corporate strategies. In recent years, I’ve closely observed how global companies increasingly view Brazil and Latin America as strategic growth hubs.

Salesforce’s success with clients like Grupo Globo and Falabella illustrates the transformative impact of AI and data-driven solutions in driving retention and revenue growth. In the consumer sector, brands such as Coca-Cola, PepsiCo, and L’Oréal highlight Brazil’s position as a growth engine, fueled by strong demand, innovation, and digitalization.

At the same time, ExxonMobil’s energy investments and Mastercard’s expansion in digital payments reveal how technology, consumer behavior, and infrastructure are becoming more interconnected across the region.

My perspective is clear: Brazil and Latin America are in a moment of opportunity, where consumer resilience, technological innovation, and foreign capital converge to sustain long-term economic growth. These insights, shaped by both analysis and professional experiences, continue to strengthen my journey of learning and building authority in the market.

📖 Source: Google NotebookLM

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